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A vital IP character design for Houhao harbor plaza, Shenzhen.
From character background story setting to the marketing execution, We create an IP look between real and CGI.

Stage - One: Character background setting and sketches



Stage - One: Character background setting and sketches


Name: Hilda
Age: 20
Nationality: Chinese
Constellation: Aquarius
Height: 162cm
Parents: Dad (Architect), Mom (IT)
University: Parsons The New School for Design
Majo: Fine arts
Status in life: Slash (Student/Model/Singer/Artist…)
Character: Wild, Naughty, Creative, Wise, Gamer…
Specialty: Guitar Player, Skating, Painting…




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