New logo design larunched in 2013
Logo re-design and brand identity upgrade 2012
East Dawning is a Chinese restaurant chain brand under YumChina! The brother brand of KFC. There are more than 100 restaurants nationwide. We help clients to redesign the brand identity and complete the packaging system for restaurants. We integrated food elements in the design and merged them into different dietary elements as the packaging's main elements, extending to other materials.